Media Liaison
Elevating Your Brand Through Powerful Media Relations
At Jori White PR, we understand that while influencer marketing and social media are crucial in today’s PR landscape, the influence of traditional media remains a powerful force. Securing coverage in prestigious publications isn’t just about brand visibility—it’s about building credibility and shaping public opinion. Nothing compares to the impact of a feature in a leading national outlet, and our clients know that feeling all too well.
Why Choose Jori White PR for Media Relations?
With deep-rooted connections in the media world, Jori White PR opens doors that others simply cannot. Jori herself maintains genuine, first-name relationships with some of the most influential editors, journalists, and producers in the industry. Our network spans high-profile publications and media channels, ensuring your brand gets the attention it deserves.
Here’s what you can expect from our Media Liaison:
Unmatched Media Access
We pride ourselves on our extensive and genuine media relationships. From Vogue and GQ to The Times and Harper’s Bazaar, we regularly secure coverage in top-tier national and international outlets. These features not only raise brand awareness but also position our clients as leaders in their fields.
Strategic Storytelling
We craft compelling stories that resonate with your target audience and the media. Whether it’s a product launch, a new collaboration, or an innovative initiative, we ensure that your narrative is front and centre, driving editorial interest and securing impactful coverage.
Consistent Media Presence
Jori White PR has a proven track record of keeping brands in the media spotlight long after their initial launch. For example, we’ve worked with Novikov Restaurant & Bar since its 2011 opening, ensuring it remains one of London’s most talked-about venues. From features in Square Meal to hosting Forbes, Cosmopolitan, and Glamour at key events, we’ve made sure Novikov is constantly in the news.
Case Study: Novikov Restaurant & Bar – A Decade of Media Dominance
Brief:
To ensure Novikov Restaurant & Bar maintains its position as one of London’s leading luxury venues.
Strategy:
Since Novikov’s debut in 2011, Jori White PR has positioned the venue as a staple of London’s high-end dining scene. By creating and promoting innovative events like the supplier’s market, which attracts media attention from Harper’s Bazaar and The Times Weekend, and organizing partnerships with brands like Blue Marlin Ibiza, we keep Novikov in the headlines. Coverage extends beyond traditional hospitality media into lifestyle outlets like Town & Country and Homes & Gardens, showcasing the brand’s versatility and broad appeal.
We’ve also helped Novikov evolve with the times, promoting their Novikov 2 Go delivery concept during 2020, ensuring they stayed relevant and visible even during challenging periods.
Results:
Novikov Restaurant & Bar continues to be a magnet for VIPs, from Ronaldo to Tom Cruise, thanks to its consistent media exposure. The brand’s high-profile status is reinforced through frequent features in leading publications, keeping it top-of-mind for both media and consumers alike.
Why Media Coverage Matters
A well-executed media relations strategy is a key ingredient in building brand authority and trust. At Jori White PR, we ensure that your brand’s story reaches the right people, at the right time, in the right publications. The benefits include:
Enhanced Credibility
Coverage in respected media outlets gives your brand the endorsement of trusted voices, instantly boosting credibility in the eyes of your audience.
Broader Reach
Features in national and international publications expose your brand to a wider audience, helping you grow your customer base and extend your influence.
Long-Term Brand Building
Consistent media coverage promotes specific campaigns and reinforces your brand’s presence in the market, contributing to its long-term success.
Ready to elevate your brand through media exposure?
Contact Jori White PR today and let’s get your story in the spotlight: www.joriwhitepr.co.uk/contact
Your brand, our media connections—success guaranteed.
Featured Case Studies
