Nammos

10 Aug

Brief

To coordinate the global launch of Nammos Village, a new shopping paradise on the Greek island of Mykonos, that showcases some of the world’s most iconic and exclusive fashion and luxury lifestyle labels

Strategy

Working on behalf of Nammos, which has been redefining opulent beach life since 2003, the brief was to create a launch event that would resonate with the world’s media and influencers alike

Jori White PR sourced and coordinated guests of honour, supermodels Gigi Hadid and Emily Ratajkowski, who performed the official opening ceremony. Entertainment was provided by Tokio Myers and Fat Moss (aka Kate Moss and DJ Fat Tony)

Aside from key media representatives from around the globe, the agency also invited some of the most followed fashion and luxury lifestyle influencers from Europe, South and North America, Australia and the Middle East

Alongside the launch event itself, other activity was coordinated including fashion shows together with introductions to all aspects of the Nammos experience. The agency arranged for Nicole Scherzinger to celebrate her 40th birthday at Nammos, tying in her party with the opening of the Village. Nicole appeared in a fashion shoot modelling clothes and accessories provided by some of the brands, Gucci, Louis Vuitton and Oscar de la Renta included. Images from this subsequently appeared on her social media channels

Results

Coverage was all-encompassing, with The Daily Mail, Vogue France, People magazine, Evening Standard, HELLO magazine, ELLE, Harper’s Bazaar, MSN, GQ and Fox News just a handful of the media which covered the event. Instagram posts and stories appeared on accounts with a combined reach in excess of 100 million followers, whilst the total audience reach in the first month after launch was over 3 billion

Watch this short film (to the right) to see the campaign in glorious Technicolor.