About Jori White PR


The beauty of life is to be outside the box so that the box doesn’t exist …
to limit a human being to one mode of expression is really a crime.
— Herbie Hancock

Bringing Your Brand to Life with Vision, Strategy, and Unmatched Connections

Whether it’s a parade of 20 classic Ferraris bringing the West End to a standstill, persuading Raymond Blanc to take part in a mass can-can in Covent Garden or inviting Emily Ratajkowski and Gigi Hadid to launch Nammos Village on Mykonos in partnership with some of the world’s leading luxury lifestyle influencers, Jori White PR has masterminded some of the most talked about PR and social media campaigns of recent years.

We are a full-service, independently owned agency made up of a dynamic team of communication professionals who have extensive high-profile contacts.

Our clients are diverse and span multiple industries including luxury lifestyle, hotels & travel, restaurants & bars, food & drink, automotive, aviation, health, beauty & well-being, retail, arts and publishing.

It’s not just our clients who value what we do but our peers too. For eight years running, industry bible PR Week has voted us the UK’s top luxury and hospitality agency.

The Jori White Difference

What sets us apart is our commitment to delivering meaningful, results-driven campaigns. Our extensive, genuine connections with high-profile media, influencers, and industry leaders allow us to leverage relationships for impactful, authentic partnerships that resonate with audiences.

We pride ourselves on understanding the nuances of luxury and lifestyle sectors, consistently delivering creative campaigns that make a statement and keep our clients top-of-mind.

We love it when our clients make the headlines.
— Jori White

the Team

Founded and led by Jori White, our agency is built on a foundation of expertise, passion, and a relentless drive to excel.

With a talented team of PR strategists, digital marketers, content creators, and event specialists, we collaborate closely with clients to bring their vision to life.

Jori’s hands-on approach and extensive network are central to our success, enabling us to consistently exceed client expectations.

 
For eight years running, industry bible PR Week has voted us the UK’s top luxury and hospitality agency
— Jori White
 
Creativity is intelligence having fun.
— Albert Einstein
 

Our Values

Creativity
We believe that innovation is key to standing out. From eye-catching events to bold digital campaigns, creativity drives everything we do.

Integrity
Building trusted relationships is at the heart of our work. Our clients, media partners, and influencers know us for our genuine connections and transparent approach.

Results-Driven
Every campaign we create is designed with purpose, backed by strategic insights and a commitment to delivering measurable impact.

Adaptability
In a constantly evolving industry, we remain agile, embracing change and finding new ways to keep our clients ahead of the curve.

 

Who We Serve?

At Jori White PR, we specialise in partnering with high-end, culturally-driven brands that value innovation, authenticity, and a strategic approach to communication. Our clients are forward-thinking leaders in their fields, spanning industries such as luxury lifestyle, fashion, hospitality, food & drink, beauty, travel, art, and automotive. We’re passionate about elevating brands with a distinct vision and ambitious goals, delivering campaigns that capture attention and drive lasting impact.

Our Ideal Clients Are:

Luxury & Lifestyle Brands
We work with premium brands seeking to strengthen their reputation and engage discerning audiences who value quality, exclusivity, and innovation.

Visionaries & Pioneers
Our clients are leaders, trendsetters, and disruptors who want to stand out in their markets and leave a lasting impression.

Seeking Full-Service PR & Digital
From brand strategy and event management to social media and influencer marketing, our clients look for a comprehensive partner who can manage every aspect of their public presence.

Prioritising Authenticity & Connection
We serve brands that prioritise building genuine, lasting relationships with their audiences through tailored messaging, trusted partnerships, and immersive brand experiences.

Notable Achievements

From high-profile luxury campaigns to trendsetting influencer activations, our award-winning work speaks for itself. Highlights include:

  • Maître Choux reached an astounding audience of 29 million within the first three months, amplifying brand visibility across key channels.

  • Securing over 3 billion impressions for the Nammos Village launch

  • Generating a 500% increase in the social following for STK London through strategic digital content

  • Hosting exclusive events and activations with partners across the globe, reinforcing our clients’ standing in the luxury market

Ready to Stand Out?

If you’re looking for a PR agency that brings creativity, integrity, and results to every project, Jori White PR is here to make your brand’s vision a reality. Get in touch with us to start building an unforgettable campaign today.

Contact Us: info@joriwhitepr.co.uk

 

Expertise

Case Studies